Shaving is a laborious, but essential everyday routine for both men and women. While not one of the more amazing tasks we execute, the level of comfort one experiences while shaving is apparent to anyone that cuts regularly. Gillette was convinced that freshly established production and also distribution capabilities would enable him to standardize remarkable cutting blades, as well as market them to the general public at a an eye-catching price. He pioneered the production and sale of guys’s shaving blades, and quickly ended up being the undeniable leader I this market. Despite Gillette’s success, however, feedback from customers constantly appeared to include a consistently thorny trouble nick, cuts as well as inflammation often happened while cutting the neck location. Gillette tried to solve this trouble for years, and also lastly in 1977 the company presented a product that would alter the male shaving experience permanently. After years of work, in 1977 the Gillette Firm introduced a game changing shaving product that transformed shaving by solving these troubles. Gillette called their new gadget the Atra Razor, and also it differed any shaving item prior to it. In addition, the new razor’s style included a basic way to eject old razors and also pop in brand-new ones. This eliminated the need to physically take care of razor blades, therefore removing those cuts and making the whole procedure much more convenient. Never one to rest on their laurels, the company has continued to enhance this razor by introducing features such as a lubricating strip for added comfort and also skin care.